Start with the question
Every page should answer one question well.
Paragraph 1: good content answers the question a visitor came with, uses plain language and links to related material so readers and crawlers can follow the thread.
Paragraph 2: good content answers the question a visitor came with, uses plain language and links to related material so readers and crawlers can follow the thread.
Paragraph 3: good content answers the question a visitor came with, uses plain language and links to related material so readers and crawlers can follow the thread.
Structure
Use headings, short paragraphs and internal links.
