Four habits

  1. Write useful alt text
  2. Keep a logical heading order
  3. Check colour contrast
  4. Make link text meaningful

Paragraph 1: good content answers the question a visitor came with, uses plain language and links to related material so readers and crawlers can follow the thread.

Paragraph 2: good content answers the question a visitor came with, uses plain language and links to related material so readers and crawlers can follow the thread.