Non-profit · 2025
Atlas Foundation campaign site
A donation campaign site that stayed up through a 20x traffic spike on launch day.
1 min read3 sectionsUpdated
6,200
Peak concurrent visitors
Before: 300
37%
Donation form completion
Before: 22%
100%
Uptime during campaign
Before: n/a
| Client | Industry | Year | Scope |
|---|---|---|---|
| Atlas Foundation | Non-profit | 2025 | Strategy, design, content, build |
The challenge
Atlas Foundation needed a site that was faster, easier to edit and easier to find. A donation campaign site that stayed up through a 20x traffic spike on launch day.
What we did
- Audited content, metadata and performance
- Rebuilt pages from a small set of reusable blocks
- Set up review and approval so only checked content goes live
- Added structured data, redirects and a sitemap
Results
Measured over the first 90 days after launch.
| Feature | Before | After |
|---|---|---|
| Peak concurrent visitors | 300 | 6,200 |
| Donation form completion | 22% | 37% |
| Uptime during campaign | n/a | 100% |
The site did not blink when the press picked us up.
Lena FischerCampaign Lead, Atlas Foundation
{
"client": "Atlas Foundation",
"measured": "90 days",
"metrics": {
"Peak concurrent visitors": "6,200",
"Donation form completion": "37%",
"Uptime during campaign": "100%"
}
}How long does a project take?
Most sites launch within four to six weeks.
Do you write the content?
Yes. We can write it, or help your team write it.
Can I edit the site myself?
Yes. Everything is managed in the CMS with an approval workflow.
Want results like these?
We will review your site and share a prioritised plan.