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SaaS · 2024

Orbit SaaS marketing site

A modular marketing site where the growth team ships landing pages without engineers.

Illustration of a block-based page builder with an approved and publish card and a performance chart

1 min read3 sectionsUpdated

  • 14

    Landing pages shipped per month

    Before: 2

  • 1 day

    Page publish lead time

    Before: 9 days

  • +61%

    Demo requests

    Before: baseline

ClientIndustryYearScope
Orbit AnalyticsSaaS2024Strategy, design, content, build

The challenge

Orbit Analytics needed a site that was faster, easier to edit and easier to find. A modular marketing site where the growth team ships landing pages without engineers.

What we did

  • Audited content, metadata and performance
  • Rebuilt pages from a small set of reusable blocks
  • Set up review and approval so only checked content goes live
  • Added structured data, redirects and a sitemap

Results

Measured over the first 90 days after launch.

Comparison
FeatureBeforeAfter
Landing pages shipped per month214
Page publish lead time9 days1 day
Demo requestsbaseline+61%
  • Illustration of a block-based page builder with an approved and publish card and a performance chart
  • Illustration of an online store catalogue next to a page speed gauge showing 1.4 seconds
  • Illustration of a patient portal with an appointment form, an AA accessibility badge and a contrast check
  • Marketing now moves at the speed of ideas.
    Chloe MartinVP Marketing, Orbit Analytics
results.jsonjson
{
  "client": "Orbit Analytics",
  "measured": "90 days",
  "metrics": {
    "Landing pages shipped per month": "14",
    "Page publish lead time": "1 day",
    "Demo requests": "+61%"
  }
}
How long does a project take?

Most sites launch within four to six weeks.

Do you write the content?

Yes. We can write it, or help your team write it.

Can I edit the site myself?

Yes. Everything is managed in the CMS with an approval workflow.

Want results like these?

We will review your site and share a prioritised plan.