Food & Agriculture · 2025
Greenfield Farms online shop
A fast seasonal shop with structured product data that earns rich results in search.
1 min read3 sectionsUpdated
1,150
Product pages with rich results
Before: 0
2.6%
Mobile conversion rate
Before: 1.2%
640 KB
Image weight per page
Before: 4.8 MB
| Client | Industry | Year | Scope |
|---|---|---|---|
| Greenfield Farms | Food & Agriculture | 2025 | Strategy, design, content, build |
The challenge
Greenfield Farms needed a site that was faster, easier to edit and easier to find. A fast seasonal shop with structured product data that earns rich results in search.
What we did
- Audited content, metadata and performance
- Rebuilt pages from a small set of reusable blocks
- Set up review and approval so only checked content goes live
- Added structured data, redirects and a sitemap
Results
Measured over the first 90 days after launch.
| Feature | Before | After |
|---|---|---|
| Product pages with rich results | 0 | 1,150 |
| Mobile conversion rate | 1.2% | 2.6% |
| Image weight per page | 4.8 MB | 640 KB |
Orders jumped the first harvest weekend after launch.
Sam GreenfieldOwner, Greenfield Farms
{
"client": "Greenfield Farms",
"measured": "90 days",
"metrics": {
"Product pages with rich results": "1,150",
"Mobile conversion rate": "2.6%",
"Image weight per page": "640 KB"
}
}How long does a project take?
Most sites launch within four to six weeks.
Do you write the content?
Yes. We can write it, or help your team write it.
Can I edit the site myself?
Yes. Everything is managed in the CMS with an approval workflow.
Want results like these?
We will review your site and share a prioritised plan.