Retail · 2026
Northwind Traders relaunch
Replatformed a 4,000-page catalogue site and cut load time from 6.1 s to 1.4 s.
1 min read3 sectionsUpdated
1.4 s
Largest Contentful Paint
Before: 6.1 s
+38%
Organic sessions (90 days)
Before: baseline
53%
Checkout completion
Before: 41%
| Client | Industry | Year | Scope |
|---|---|---|---|
| Northwind Traders | Retail | 2026 | Strategy, design, content, build |
The challenge
Northwind Traders needed a site that was faster, easier to edit and easier to find. Replatformed a 4,000-page catalogue site and cut load time from 6.1 s to 1.4 s.
What we did
- Audited content, metadata and performance
- Rebuilt pages from a small set of reusable blocks
- Set up review and approval so only checked content goes live
- Added structured data, redirects and a sitemap
Results
Measured over the first 90 days after launch.
| Feature | Before | After |
|---|---|---|
| Largest Contentful Paint | 6.1 s | 1.4 s |
| Organic sessions (90 days) | baseline | +38% |
| Checkout completion | 41% | 53% |
We shipped faster and our category pages finally rank.
Maria LopezHead of Digital, Northwind Traders
{
"client": "Northwind Traders",
"measured": "90 days",
"metrics": {
"Largest Contentful Paint": "1.4 s",
"Organic sessions (90 days)": "+38%",
"Checkout completion": "53%"
}
}How long does a project take?
Most sites launch within four to six weeks.
Do you write the content?
Yes. We can write it, or help your team write it.
Can I edit the site myself?
Yes. Everything is managed in the CMS with an approval workflow.
Want results like these?
We will review your site and share a prioritised plan.